Every website wants attention, and yours is no exception. But how do you know who’s seeing your stuff? How do you know where they’re going or where they’ve been? Looking at your internet traffic will give you a clue on how well your marketing strategies are working.
Here’s what you need to know about the ins and outs of online traffic.
According to a HubSpot survey, when asked what types of content they’d like to see from brands, 63% of consumers over age 45 said they want more emails, compared to only 31% of Millennials. Why does this matter? Well, people still see emails as valuable sources of information, but they don’t want to be bogged down by a constant deluge of irrelevant messages.
Disney released “The Mandalorian” directly to streaming last fall. Since then, even non-Star Wars fans have heard about the mighty bounty hunter — and, of course, “Baby Yoda.” It’s an entertaining story, but beyond that, it’s full of solid marketing lessons that can help us with our earthbound businesses.
There’s no denying that there are tons of advantages to SMS marketing. One Google search will show you that. But what about the disadvantages?
Gone are the days when a business could succeed on foot traffic alone. Now 63% of consumers look up product information online before purchasing. If your company isn’t online, how will people know about your product or service?
For a small business owner, marketing might be the last thing on your mind. You have a business to run, after all. Depending on your business, you might have to:
And that doesn’t even begin to cover all of the responsibilities.
Parallax shouldn’t be used just for the heck of it. Although it makes your website stand out, it can get frustrating for users who came to your site for more than just to play around and admire the design. Users Continue Reading
Everyone loves buying things. At least, I know I do. Just recently I bought a sweet new camera.
When I showed my best friend and partner in crime, the first thing he asked was, “Why would you buy that one?”
Well…because the camera fit all of my needs.
My online search led me to a promotional video for Samsung, highlighting their new camera’s ability to take perfect, crisp selfies, with a screen that turns around so you can see what you capture. It showcased stylish amateur photographers easily carrying their compact, hipster camera. I could also share it with my phone and easily upload to Instagram or Facebook immediately after taking the picture. Perfect!
While the video listed a few features of the camera, the focus was on the user experience, and how those features could be used to benefit the people using the camera. This artsy camera will make my next trip or friendly outing complete.
Their tactic worked; I went with this camera. Other models focused on what the camera could do, rather than what it could do for me. Sure the other cameras “reduce image noise,” but I just wanted to share my delicious food with all my friends, and look cool doing it.
I wanted what the camera could give me, rather than the camera itself.
This situation shows why emphasizing the benefits of a product is infinitely more important that blatantly listing its features.