A blog is a necessary brand asset. It helps tell your story, making your brand more personal and engaging. With so many platforms out there, creating a blog has never been easier.
But did you know that approximately 95% of blogs fail? Unfortunately, no matter how great your content is, it’s useless if your target audience doesn’t know about it. You need to attract traffic to your blog to grow your audience (and ultimately your brand).
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Here are seven tips to help you attract more traffic to your blog.
1. Define Your Niche
You don’t want just any traffic, you want the right traffic. Here, you’ll need a niche, a specific market you’ll aim to serve with your blog. Remember your content needs to be targeted at the audience that’s most likely to read it and share it.
To determine your niche, ask yourself these four questions:
- Who is my target audience?
- What demographics define my target audience?
- Where does my target audience hang out?
- Why would someone want to read my blog?
For example, travel blogger Aggie Lal’s target audience is people who are interested in travel. She’s personable, and her passion for the places she visits radiates through every blog post. Along with posting breathtaking photos on her blog, she also tells a story, too.
If you’re a travel blogger like Aggie, your niche might be travelers, individuals planning vacations, or maybe people who enjoy seeing the world from your perspective. So, how do you determine who are these ideal readers? By creating a persona.
2. Create Your Ideal Persona
To pinpoint your ideal reader, there are a few things you need to consider. These include:
- Pain Points.
When creating your ideal reader persona, think of a semi-fictional generalized character. (Also give them a name, too!) If you have a healthy food blog, your ideal persona might be Ellen, a 33-year-old full-time teacher and married mother of two young boys.
Ellen prioritizes a healthy lifestyle for her family. But she’s usually on-the-go between morning yoga and after school soccer games, so she doesn’t have much time to spend cooking dinners.
She’s the type of reader who would absolutely love your blogs featuring 30-minute meals.Source: My Healthyish Kitchen
And there you have it, “Healthy On-The-Go Mom Persona!" Remember, you don’t have to stick to just one persona. Your blog can serve many personas at the same time, just make sure they’re all relevant.
3. Guest Blogging
Your target audience is likely reading other blogs similar to yours. Guest posting can be an effective way to get your name out there, by increasing your brand exposure via multiple outlets rather than just your own site.
When guest blogging, it makes the most sense to contribute content to other websites in your industry. This will help you build relationships with other bloggers in your niche, leading to future collaborations. Be sure to link back to your own website. This will create a flow of traffic back to your blog.
4. Sharing and Self Promotion
Don't put all of your eggs in one basket. Play off of your other channels and use them together to further your personal brand.
For instance, fashion and lifestyle blogger Macy Stucke uses multiple social channels to promote her brand including a blog, Instagram, and LiketoKnow.it. Oftentimes you’ll find her sharing the link to her latest blog post on Instagram, or featuring an image from LiketoKnow.it on her blog. Using all of these channels together, she broadens her audience and increases her viewability.Source: Stuck On Style
Promoting your blog on your other channels like Facebook, Twitter, and Instagram will give you exposure to a wider audience. This is common practice for fashion bloggers and travel bloggers who often use social media outlets and their blogging platforms simultaneously.
5. Social Media Advertising
Use social media advertising to spread the word about your blog. When utilized correctly, it’s effective and can be tailored to your budget, making it a win-win for your wallet and your blog.
Worldwide there are over 3 billion active social media users. The chances of your ideal persona having at least one social media account is extremely high. Through advertising on Instagram or Facebook, you can potentially reach that vast audience.
Creating an ad through Instagram or Facebook is simple. For starters, to run social ads through either platform, you must have a business page. After you’ve checked that box, we can move on to the fun stuff which includes structuring the ad.
Keep in mind that social ads are customizable -- you can choose your objective, visuals, and where to direct the user when they click on your ad. Through a single click on the user’s side, you’ll be able to direct interested prospects straight to your blog.
With social media advertising, it’s important to remember that you shouldn’t just set it and forget it. Instagram and Facebook will provide you with analytics tools to track your ad’s progress. Use them wisely and to your advantage.
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6. SEO and Keywords
SEO stands for search engine optimization, and it determines where your website ranks in organic search results. To improve your organic search rank, you need to use the right keywords to increase your viewability.
Do some keyword research to see what words are trending in your market. By choosing high demand keywords, your blog will appear higher on search results, making it easier for others to find your blog.
7. Tracking Your Analytics
Collecting analytical data will help you track your blog’s growth. Track your success with a tool like Google Analytics to see how well (or not-so-well) your blog is doing. Then you can make adjustments to see what works for your audience and what doesn’t. Monitoring your analytics will show you how many people have visited your blog, how long they stayed, and what actions they took while on your page.
If you notice negative patterns from your visitors, like a high bounce rate, there might be something you need to fix. Perhaps your page is loading too slowly or the layout is filled with clutter.
Here’s an example of what the Google Analytics page looks like. It shows the number of users, average session duration, bounce rate, and much more. Monitoring these characteristics each month is crucial to your success.Source: Neil Patel
You’ve spent a lot of time and effort in crafting your blog. Don’t let that great content go to waste! Remember attracting more traffic to your blog takes time and research, but it’s well worth the effort. With these seven tips, you’ll be well on your way to generating more traffic to your blog!