How to Market Your Business in The COVID 19

How to Market Your Business in The COVID 19

By Ravi Das,April 24, 2020

As I look back over the last month and a half, I must be honest. Probably the biggest worry on my mind at that time was getting my corporate taxes filed on time. My accountant just recovering from a bout of pneumonia, and I had doubts that he would be able to get them done on time.

But luckily, he did. The next week, the COVID 19 was just starting to get worse. Events were still going on, and there was no shelter in place orders that were executed.

Internet Traffic 101: What Marketers Need to Know

Internet Traffic 101: What Marketers Need to Know

By eZanga PR Team,April 23, 2020

Every website wants attention, and yours is no exception. But how do you know who’s seeing your stuff? How do you know where they’re going or where they’ve been? Looking at your internet traffic will give you a clue on how well your marketing strategies are working.

Here’s what you need to know about the ins and outs of online traffic.

How to Write Stronger Email Content Using the AIDA Model

How to Write Stronger Email Content Using the AIDA Model

By eZanga PR Team,April 22, 2020

According to a HubSpot survey, when asked what types of content they’d like to see from brands, 63% of consumers over age 45 said they want more emails, compared to only 31% of Millennials. Why does this matter? Well, people still see emails as valuable sources of information, but they don’t want to be bogged down by a constant deluge of irrelevant messages.

The Importance of PPC Marketing

The Importance of PPC Marketing

By Beth Kahn,February 21, 2020

When considering a digital advertising strategy, Pay-Per-Click (PPC) marketing should be high on the priority list. PPC campaigns are effective digital strategies that help increase traffic to your website and drive conversions. However, to see the benefits of PPC marketing, companies need to know how to set up their campaigns properly. PPC campaigns need to be set up for the right keywords at the proper bidding amounts, and the campaigns need to be monitored frequently for performance and ad fraud

Affiliates: The Legal Issues You Should Look Out For

Affiliates: The Legal Issues You Should Look Out For

By eZanga PR Team,February 12, 2019

Affiliate marketing can be a great way to earn extra income on the side. Helping businesses advertise products while earning a portion of the profit can be rewarding. But have you ever thought of the legal issues that could ensue? What if someone buys a product because they saw you advertise it, but it doesn’t work properly or they get hurt; are you then liable?

Rise of the Mega Menu: 10 Well-Designed Examples

Rise of the Mega Menu: 10 Well-Designed Examples

By Adrienne Erin,October 12, 2017

Ah web design, you silly, fickle beast. How many times have you heard that one type of UI design or layout was preferred, only to hear weeks later it’s not all it’s cracked up to be? Collapsible menus, front-page carousels, animated loading screens, excessive JavaScript, and who could forget parallax scrolling?

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