Search engine traffic can be an immensely profitable source of leads. 90% of web experiences start with a search engine. And the ability to rank successfully for high-traffic keywords is one of the most valuable marketing skills you can have in your company.
How to Market Your Business in The COVID 19
As I look back over the last month and a half, I must be honest. Probably the biggest worry on my mind at that time was getting my corporate taxes filed on time. My accountant just recovering from a bout of pneumonia, and I had doubts that he would be able to get them done on time.
But luckily, he did. The next week, the COVID 19 was just starting to get worse. Events were still going on, and there was no shelter in place orders that were executed.
Internet Traffic 101: What Marketers Need to Know
Every website wants attention, and yours is no exception. But how do you know who’s seeing your stuff? How do you know where they’re going or where they’ve been? Looking at your internet traffic will give you a clue on how well your marketing strategies are working.
Here’s what you need to know about the ins and outs of online traffic.
How to Write Stronger Email Content Using the AIDA Model
According to a HubSpot survey, when asked what types of content they’d like to see from brands, 63% of consumers over age 45 said they want more emails, compared to only 31% of Millennials. Why does this matter? Well, people still see emails as valuable sources of information, but they don’t want to be bogged down by a constant deluge of irrelevant messages.
7 Shrewd Marketing Moves from ‘Star Wars: The Mandalorian’
Disney released “The Mandalorian” directly to streaming last fall. Since then, even non-Star Wars fans have heard about the mighty bounty hunter — and, of course, “Baby Yoda.” It’s an entertaining story, but beyond that, it’s full of solid marketing lessons that can help us with our earthbound businesses.
The Importance of PPC Marketing
When considering a digital advertising strategy, Pay-Per-Click (PPC) marketing should be high on the priority list. PPC campaigns are effective digital strategies that help increase traffic to your website and drive conversions. However, to see the benefits of PPC marketing, companies need to know how to set up their campaigns properly. PPC campaigns need to be set up for the right keywords at the proper bidding amounts, and the campaigns need to be monitored frequently for performance and ad fraud
Affiliates: The Legal Issues You Should Look Out For
Affiliate marketing can be a great way to earn extra income on the side. Helping businesses advertise products while earning a portion of the profit can be rewarding. But have you ever thought of the legal issues that could ensue? What if someone buys a product because they saw you advertise it, but it doesn’t work properly or they get hurt; are you then liable?
How to Attract More Traffic to Your Blog
A blog is a necessary brand asset. It helps tell your story, making your brand more personal and engaging. With so many platforms out there, creating a blog has never been easier.
The Communication Process: Getting Your Messages Heard
You literally can’t go a day in your life without communicating. This give-and-take of information is the building block of modern society. Day-to-day chatting, texting, posting on Facebook, or sending out tweets all revolve around the communication process.
Rise of the Mega Menu: 10 Well-Designed Examples